I'm building a new model for how firms grow

I'm Candice Carlton. I help leaders and firms find alignment between who they are and how they show up, then turn that clarity into growth.

The model? Fractional CMO leadership combined with leadership coaching- because sustainable growth requires both strategic clarity and aligned leadership.

Partnering with wealth management firms and ambitious leaders on marketing strategy, brand building, and leadership development, my work is grounded in one belief: alignment drives results. When your inside matches your outside, you perform better.

I explore this philosophy through The Strategy Gap blog and podcast, as well as workshops and speaking engagements.

Most recently, I served as EVP and Head of Strategy at FiComm, and have partnered with firms like Mercer Advisors, United Capital, Capital Group, and BlackRock.

If you're ready to build from the inside out, let's talk.