Builder of new things. Marketing Strategist. Obsessed with connection.

My work is helping leaders tune into their inner GPS, then turning that clarity into a brand and a growth strategy the market can feel.

Because alignment is everything. The firms that grow and the leaders who perform aren't chasing better tactics, they're closing the gap between who they are and how they show up.

Authenticity, alignment plus outer strategy is what drives unstoppable growth.

I've done this at scale across wealth management: a 100+ office digital network at United Capital, the Adviser Accelerator at FiComm (helping advisers master storytelling and growth), curriculum for 100,000 advisers at BlackRock, advisor brands at Capital Group, and organic growth strategies at XY Planning Network.

Today, as Managing Director at Merchant, I'm building a Partner Network of 100+ wealth management firms collaborating to shape the future of the industry.